Alibaba just launched its first major effort to crack down on counterfeit goods
Amazon's chief rival, Alibaba, is on the tech giant's playing field in one new category.
The Chinese e-commerce is lashing out against counterfeit sellers on its platform — a problem Amazon has faced for a long time.
Alibaba on Wednesday sued two fake Swarovski watch sellers on its Taobao e-commerce platform for "contract" and "goodwill" violations. The company claimed 1.4 million yuan, or about $201,000, in damages. Shenzhen police raided the seller and confiscated about 125 counterfeit watches after Alibaba's claim.
SEE ALSO:Look out, Amazon: Another ecommerce giant is looming in home entertainmentThe suit is the first legal action ever taken by an e-commerce platform against counterfeit sellers in China, Alibaba said in a press release. Alibaba intends to file suits against other counterfeiters, the company said.
“We want to mete out to counterfeiters the punishment they deserve in order to protect brand owners. We will bring the full force of the law to bear on these counterfeiters so as to deter others from engaging in this crime wherever they are,” Zheng Junfang, Alibaba's chief platform governance officer, said in a statement.
Between 20 to 80 percent of branded goods on Alibaba are estimated to be counterfeit, the Wall Street Journal reported in June. Alibaba denied that claim at the time.
Alibaba used data to identify the counterfeit Swarovski merchants in this case, and then bought a watch from the seller in a test-buy program.
That strategy is similar to the program Apple used to identify counterfeit versions of its products being sold on Amazon. Apple filed a lawsuit against a counterfeit seller on Amazon in October in which it alleged that 90 percent of the Apple chargers sold on Amazon were fake.
Amazon has taken some steps to fight counterfeiters on its own platform. In August, Amazon started charging third-party sellers fees to carry select brands.
Featured Video For You
Amazon just made its first legit delivery via drone
(责任编辑:关于我们)
- Top 10 Tech Pranks
- Taylor Swift turns to Amazon Alexa to promote 'The Tortured Poets Department'
- 城乡环境综合治理“进机关”活动的落脚点要放在促进发展上
- Trump says he has no reaction to North Korea launches
- NASA says Earth just had the hottest day ever recorded
- 夜间献血模式“上线”
- Future MacBooks might have little displays on each key
- Taylor Swift turns to Amazon Alexa to promote 'The Tortured Poets Department'
- Three talking points ahead of 2024 French Open
- Freedom from Dissent
- Three talking points ahead of 2024 French Open
- Caitlyn Jenner breaks her silence on Trump's transgender military ban
- Future MacBooks might have little displays on each key
-
Spaceship tech slashes energy usage of existing AC systems
As we experience temperature extremes more often as a result of climate change, it predictably leads ...[详细] -
Moon vows to reinstate laborers as partners in shaping govt. policies
President Moon Jae-in promised Tuesday to actively involve laborers and their representatives in dis ...[详细] -
Linksys says its new WiFi 6E mesh router can support 65 devices
Stuck at home this year, a lot of people learned their WiFi just doesn't cut it. Maybe WiFi 6E will ...[详细] -
喀什的春天,尽在杏花海_南方+_南方plus阳春三月,春暖花开,桃红柳绿,草长莺飞。一句脍炙人口的“杏花春雨江南”,传神地勾勒出南国的春日风光旖旎。远在5000公里外的南疆喀什,尽管地处西部边陲,杏花 ...[详细]
-
Sinkhole swallows up car, injuring 2 in Seoul
A sinkhole has swallowed up a car on a road in Seoul's Seodaemun-gu, on Thursday. (Yonhap)A sin ...[详细] -
Members of a Korean “anti-Trump” civic group have been barred from entering the US.The US Expedition ...[详细]
-
Awesome dad Liev Schreiber took his 8
Fierce cosplayers are always to be expected at the annual Comic-Con in San Diego, but who would have ...[详细] -
Trump's EPA taps controversial group to cast climate change debate
Ever since Environmental Protection Agency (EPA) administrator Scott Pruitt and other Trump administ ...[详细] -
NYT Strands hints, answers for August 29
If you're reading this, you're looking for a little help playing Strands, the New York Times' elevat ...[详细] -
Gvardiol proving his worth after early struggles, says Guardiola
LONDON:Manchester City defender Josko Gvardiol struggled to find his feet at the Premier League club ...[详细]
- CPUs Don't Matter For 4K Gaming... Wrong!
- LG wants to put transparent OLEDs in restaurants and subways
- 央视首次聚焦我市猕猴桃产业发展
- 雅安民歌:从山旮旯飞向首都北京
- New Grok response directs users to Vote.gov for election questions
- Speculation grows that North Korean leader has been away from Pyongyang for weeks
- Twitter tests audio conversation 'spaces' with user moderation tools