北坡游鱼“火出圈”,10万客流带动千万经济!
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百年游鱼,魅力北坡。动千2月22日-24日,火出圈2024首届广东(遂溪)北坡游鱼文化节在北坡镇举办,北坡不仅为游鱼文化传承注入新活力,游鱼也显著带动当地经济繁荣增长。酒店“一床难求”,餐厅“座无虚席”,游鱼“一卖而空”,拉动本地经济收入约1000余万元。
家家户户手举各色游鱼,行走在北坡的老圩小巷。
走进北坡,会惊讶地发现,家家户户门前都悬挂着红灯笼,串灯成线,犹如一幅巨大画卷,将整个北坡村紧紧包围。“这些灯笼是村里统一购买的,不仅仅是装点节日,游鱼活动时和鱼灯交相辉映,美丽非常。”易先养是北坡游鱼活动的主要负责人之一,在每年游鱼活动中忙前忙后,从未缺席。据他介绍,村里人从新春之初,即农历年初三之后,便开始忙碌起来了,沉浸在制作游鱼灯的喜悦与期待之中。
游鱼对每一位北坡人而言都有着特殊的记忆。易先养介绍,这是所有北坡人新年的保留节目,也是过年时最期待的事。“我两三岁就坐在父亲的肩膀上,拿着鱼灯参加游鱼活动。”易先养表示,因为游鱼文化周丰富的活动内容,明显能感觉到今年的游客数量更甚以往,不仅仅是北坡人,周围几个乡镇、甚至全国各地都有游客来打卡、围观。
夜幕降临,北坡游鱼流光溢彩。
聚焦“游鱼”,文化周系列活动层出不穷。精品游鱼展、“最美游鱼”评选、游鱼专场演出、游鱼文化论坛、现场DIY制作、游鱼文化音乐会、游鱼活动......吸引大量游客纷至沓来。陈女士夫妇在小红书都看到了游鱼视频推介,专门从茂名驱车而来,“给两个小朋友买了鱼灯,他们很兴奋,一晚上笑个不停。”陈女士表示,平常没有机会看到这么大规模、有秩序的游街活动,这是一次非常难忘的体验。
元宵节当日,北坡镇的热闹氛围达到了顶峰。一大早,村民们就各自到村四周的二圣庙、华光庙、白马庙、土地庙和南天宫祭拜祷告,祈求新的一年风调雨顺、五谷丰登。中午时分,会进行盛大的游神活动。夜幕降临时,游鱼灯汇聚成流光溢彩的海洋,游街队伍浩浩荡荡,踏着喜庆的鼓点,走过北坡的老圩小巷,沿途烟花绚烂,舞狮翻腾,敲锣打鼓之声不绝于耳,一直持续到午夜才结束。
烟花绽放,游鱼熠熠生辉。
万人共庆灯火不息,一夜鱼龙舞也成为拉动当地经济发展的重要引擎。长达四个多小时的游鱼活动,数十里长的游街队伍,超10万人慕名围观,舞游鱼的传统习俗不仅照亮了北坡的夜空,也带动了餐饮、住宿、交通等相关服务业的发展,促进了消费市场的繁荣。同时,活动也有效推动当地手工艺品的销售,特别是游鱼灯的制作与销售,充分体现文化与经济的良性互动和融合发展。据统计,游鱼文化周期间,北坡本地经济收入约1000余万元。
北坡游鱼这一文化IP“火出圈”,成功秘钥何在?北坡镇党委书记陈燕清表示,游鱼承载着北坡人对产业发展的美好期待,也滋育了这里游人如织、烟火气十足的商业经济,北坡要积极宣传这一独特的非物质文化遗产,致力于以非遗文化振兴为“百千万工程”添砖加瓦,将北坡游鱼打造成文化鱼、致富鱼、振兴鱼。
【统筹】徐建华
【作者】钟海芳 潘凤仪
【摄影】谢进扬
【来源】南方农村报
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