Google's Pixel smartphones struggle to click in world's fastest growing smartphone market
Despite Google’s aggressive push to lure the Indian market into purchasing its Google Pixel and Pixel XL smartphones, the company has failed to impress the price conscious country.
SEE ALSO:Buzzkill Google: Don't play your music so loud if you don't like audio issuesGoogle’s first branded smartphones went on sale in India late August, the same month they were globally unveiled. This was a stark deviation from the general norm that sees companies take weeks — and sometimes months — in bringing their top smartphones to India.
But it appears Google’s inclination to India didn’t return same response. The company has so far sold little less than 50,000 units of Google Pixel and Pixel XL in India, according to Tarun Pathak, senior analyst at marketing research firm Counterpoint.
Other analysts and insiders have arrived at similar figures. According to the Economic Times, which cites those insiders, Google shipped about 40,000 Pixel phone units in India.
Analysts blame Google's pricing strategy for the slow uptake in India for its Pixel smartphones.
Analysts blame Google's pricing strategy for the slow uptake for its Pixel smartphones. The starting price of the Pixel smartphone is Rs 57,000 ($855), whereas the base Pixel XL model was selling at Rs 67,000 ($1,005). People who wanted to purchase the top-of-the-line 128GB variant of the Pixel had to pay Rs 66,000 ($990), whereas 128GB of the Pixel XL was setting people back by Rs 76,000 ($1,140).
Any phone that costs this much is going to find it tough to fare well with the Indian market, which mostly invests in phones that are priced under $150.
"Premium market is very niche going at a rate of close to million units per quarter," Pathak adds. This is a fraction of the total number of smartphones that ship every quarter. For instance, more than 27 million smartphones shipped in India in Q2 2016, according to IDC.
To make things tougher for Google, many people who do decide to spend that sort of money on a smartphone end up picking up an iPhone. According to Counterpoint, a quarter of the premium smartphones sold in India are iPhones.
The other popular premium smartphones come from Samsung, which currently sells the Galaxy S7 for Rs 43,400 ($637) and the Galaxy S7 edge for Rs 50,900 ($747), both significantly cheaper than Google's Pixel smartphones.
In order to ramp up sales, online retailers like Flipkart and Amazon India are offering flat discounts of up to Rs 10,000 ($147) on Pixel smartphones in some cases.
Featured Video For You
These are Google Pixel's weak spots
TopicsGoogle
(责任编辑:新闻中心)
- 应对高温 户外驿站送清凉
- EU condemns 'reckless' North Korean missile launch
- N. Korea to hold key party meeting amid severe food shortages
- Impunity for human rights violations, corruption remains widespread in N. Korea in 2022: US report
- Tesla's big software update includes something called 'Night Curfew'
- 21 College and University Museums
- Phone company shuts down troll in the most spectacularly blunt way
- US takes N. Korea as serious as all other challenges: State Dept.
- 四川芦山葱农田间管理忙
- Which iPad Model Is Right for You?
- Lyft beats rival Uber in race to file for IPO
- Anna Kendrick can't help but get anxious over Kendrick Lamar's success
- NK approves war deterrent steps against Seoul
-
“新丰味”喜获中国首届县域品牌擂台赛十大营销创新品牌_南方+_南方plus8月24日,中国首届县域品牌擂台赛总决赛在广州举行。韶关市新丰县农产品区域公用品牌“新丰味”荣获十大营销创新品牌之一。“新丰味 ...[详细]
-
EU condemns 'reckless' North Korean missile launch
A photo released by the official North Korean Central News Agency (KCNA) shows people waving as an u ...[详细] -
Over 400,000 sign petition to impeach President Moon
President Moon Jae-in (Yonhap)As of Wednesday morning, over 400,000 South Koreans have signed an onl ...[详细] -
Donald Trump's history of using undocumented immigrant workers.
Donald Trump is set to deliver a self-hyped speech on immigration on Wednesday evening in Arizona, w ...[详细] -
广州市白云区供销联社携手6所院校15支队伍,加力提速推进“百千万工程”
广州市白云区供销联社携手6所院校15支队伍,加力提速推进“百千万工程”_南方+_南方plus今年以来,广州市白云区供销联社与6所院校15支突击队结对,依托下属区级助农服务综合平台和镇村级助农服务中心, ...[详细] -
EU condemns 'reckless' North Korean missile launch
A photo released by the official North Korean Central News Agency (KCNA) shows people waving as an u ...[详细] -
17日,艳阳高照,在国道351线旁的芦山县飞仙关镇三友村,村民正忙着对小葱喷洒有机农药,这里的成片有机小葱一片绿意,让人感到浓浓春的气息。据了解,三友村从去年10月开始规模化种植小葱,目前已经种植小葱 ...[详细]
-
在陈小波的记忆中,中里镇是一个在“4·20”芦山强烈地震后受伤的小镇:房屋垮塌、断水断电……一直到他离开,中里镇也还在抗震救灾阶段,没有什么美丽的风景可看。但两年后,当陈小波回到中里镇的时候,这里的一 ...[详细]
-
Trump trials: Jack Smith is reportedly reconsidering his strategy.
Donald Trump has been convicted of 34 felony counts in the New York hush money case—but there’s a le ...[详细] -
化肥减量增效利器:水肥一体化技术让甘薯增收更保障_南方+_南方plus在海丰县公平镇连片的千亩甘薯示范基地里,每一垄甘薯秧苗的根部附近,都安有一根黑色的管子经过,基地负责人告诉记者,这是基地实现化肥减 ...[详细]
- 采购商+48,英德红茶在泉城济南蹭蹭涨粉
- 现场|“好想上去唱一首!”连州菜心“品牌之夜”潮fun嗨整晚
- Cheong Wa Dae holds security ministers' meeting on N. Korea's projectile launch
- Obama grants 111 commutations, continuing historic clemency.
- 2016's $400 GPU vs. 2019's $400 GPUs
- Here are all the 5G devices coming in 2019... so far
- The enormous problem with 'Red Dead Redemption 2'